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Case Study #7
Client:
Washington Capitals
Product:
Custom Designed Medallion
Objective:
The objective of this project was to produce a “Thank You” gift for MCI Center Executive Suite Holders. They wanted something unique, special & ONLY available to the suite holders.
Product used:
The product was a 3” high relief antique brass die struck medallion with a walnut wood base. On the front of the medallion, we featured a veteran player that did not get very much press coverage, but deserved to be acknowledged in a big way. On the back we had Washington Capitals Limited Edition & the year. This way no one else other than the suite holders would have access to this commemorative piece.
Implementation:
The factory shipped all the medallions & gift boxes to us. We shipped approx. 200 pcs. at a time to the Capitals offices, so the player would be able to personally sign each one. Once he was done, the medallions were sent back to us for packaging.
Results:
The medallion was so well received that they ordered it again the following year & of course, featured a different player.
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