Client:
Discovery Channel

Product:
Custom Five Charm Key Tag

Objective:             
Discovery Channel had been looking for an inexpensive product that could be totally customized for their network.  The product would need to provide examples of the types of programming available on this unique cable channel.  This product would be used for trade show give-aways, special projects, and also as a retail item in their company store.

Strategy and Execution:
A custom five charm key tag was developed overseas using four- color process artwork and enameled metal.  Discovery sent Visions images of the types of icons to be included (motorcycle, dinosaur, rocket, earth, and their logo) and the overall design was created from there.

Results:
The outcome of this project was so well received, that Discovery has since had Visions produce a similar item for The Learning Channel (TLC) and The Travel Channel.  Reorders continue to be placed for all networks due to the extremely positive feedback that they have received from all of their recipients of these custom products.