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Case Study #4
Client:
Acumen Solutions
Project:
Birthday/Anniversary Program
Objective:
To give gifts to employees for personal milestones: birthday, wedding, new baby, new home purchase and two year anniversary with company.
Products used:
Birthday: Custom popcorn box, bag of caramel popcorn, Blockbuster card, birthday card
Wedding: Nambe candlesticks
New Home: Fleece cuddle blanket, flashlight
New Baby: Baby blanket with the baby’s initials and date of birth and onesie with the clients logo
Two Year Anniversary: Kenneth Cole Watch
Process:
Presented several options for each milestone. After selection was made client determined need to have Visions do the fulfillment of the birthday gifts. Each month Visions is sent a list of birthdays and addresses of recipients. We then package the popcorn boxes, coupons and cards and send them out to be received on the person’s birthday. When a new baby is born, we are emailed the initials and date and have the blanket embroidered and sent to the client to be sent out.
Results:
The program runs very smoothly as the products are ordered in advance so their presentation is very timely.
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